Privacy Policy

300 East LaSalle Apartments
Last Updated: February 12, 2026

1. Introduction

Matthews 350 E LaSalle LLC ("we," "us," or "our") operates 300 East LaSalle Apartments and the website www.300eastlasalle.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with our AI leasing assistant, or communicate with us.

Contact Information:
300 East LaSalle Avenue
South Bend, Indiana 46617
Phone: (574) 500-2505
Email: info@300eastlasalle.com

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide, including:

  • Contact Information: Name, phone number, email address, current address

  • Inquiry Details: Desired move-in date, bedroom preferences, budget, reason for moving

  • Application Information: Social Security number, date of birth, employment history, rental history, income documentation (collected through AppFolio for rental applications)

  • Communication Records: Messages exchanged with our leasing team or AI assistant

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • Device Information: Browser type, operating system, device type

  • Usage Information: Pages visited, time spent on site, referring website

  • Location Information: General geographic location based on IP address

2.3 Information from Third Parties

We may receive information from:

  • Rental Application Services: Credit reports, background checks, eviction history (with your authorization)

  • Previous Landlords and Employers: Verification of rental and employment history

  • Analytics Providers: Website usage statistics

3. How We Use Your Information

We use your personal information to:

  • Respond to Inquiries: Answer your questions about available apartments, pricing, and amenities

  • Schedule Tours: Coordinate apartment viewings at your convenience

  • Process Applications: Evaluate rental applications and verify information

  • Communicate with You: Send appointment reminders, follow-up messages, and leasing updates via phone, email, or SMS

  • Improve Our Services: Analyze website usage and enhance user experience

  • Comply with Legal Obligations: Meet legal and regulatory requirements

4. SMS/Text Message Privacy

4.1 Phone Number Use

When you provide your phone number, we may use it to send text messages related to:

  • Responses to your leasing questions

  • Tour confirmations and reminders

  • Availability updates for apartments matching your preferences

  • Follow-up communications about your apartment search

4.2 No Sharing for Marketing

We do not sell, rent, or share your phone number with third parties for their marketing purposes.

4.3 Opting Out

You can stop receiving text messages at any time by replying STOP to any message. See our Terms & Conditions for complete SMS terms.

5. How We Share Your Information

We may share your information with:

5.1 Service Providers

  • AppFolio: Rental application processing and property management

  • Follow Up Boss: Customer relationship management

  • ElevenLabs: AI assistant technology (conversation data)

  • Twilio: SMS messaging services

  • Google: Tour scheduling, analytics, and website services

5.2 Screening Services

With your authorization during the application process:

  • Credit bureaus

  • Background check providers

  • Eviction history databases

5.3 Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights, property, or safety.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. Data Security

We implement reasonable security measures to protect your personal information, including:

  • Secure transmission of sensitive data (HTTPS/SSL)

  • Access controls limiting who can view your information

  • Secure storage with trusted service providers

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

Inquiry data is typically retained for up to 2 years. Application data is retained according to fair housing record-keeping requirements.

8. Your Rights and Choices

8.1 Access and Correction

You may request access to your personal information or ask us to correct inaccuracies by contacting us at info@300eastlasalle.com.

8.2 Deletion

You may request deletion of your personal information, subject to legal retention requirements.

8.3 Opt-Out of Communications

  • SMS: Reply STOP to any text message

  • Email: Click "unsubscribe" or email info@300eastlasalle.com

  • Phone: Request to be placed on our do-not-call list

8.4 California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA). Contact us to exercise these rights.

9. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Remember your preferences

  • Analyze website traffic

  • Improve user experience

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Third-Party Analytics

We use services like Google Analytics and TikTok Pixel to understand website usage. These services may collect information about your browsing activity across websites.

10. Children's Privacy

Our website and services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites (such as AppFolio for applications or Google Calendar for tour booking). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website or services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

300 East LaSalle
300 East LaSalle Avenue
South Bend, Indiana 46617
Phone: (574) 500-2505
Email: info@300eastlasalle.com

By using our website, interacting with our AI assistant, or providing your contact information, you acknowledge that you have read and understood this Privacy Policy.